In 2016 Swinburne University's "We're here for you" campaign, had a tutor appear in person, seemingly out of nowhere, to help an on-line student in a cafe. This year their "Let's Do This" is less silly, apart from having a cat in it. One annoying point was when the narrator says "... lets make the grade ..." the screen shows the word "Distinction" and a tick. Universities should, I suggest, avoid giving students unrealistic expectations of how easy study is and in particular distance eduction. Students should not be given the idea that making the grade means getting a distinction. This may contribute to the high levels of stress and mental illness experienced by students.
Monday, February 12, 2018
University Advertising Failing to Make the Grade
In 2016 Swinburne University's "We're here for you" campaign, had a tutor appear in person, seemingly out of nowhere, to help an on-line student in a cafe. This year their "Let's Do This" is less silly, apart from having a cat in it. One annoying point was when the narrator says "... lets make the grade ..." the screen shows the word "Distinction" and a tick. Universities should, I suggest, avoid giving students unrealistic expectations of how easy study is and in particular distance eduction. Students should not be given the idea that making the grade means getting a distinction. This may contribute to the high levels of stress and mental illness experienced by students.
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