Advanced LinkedIn Workshop at ANU

Dr Fiona Scotney, ANU

Greetings from Dr Fiona Scotney’s Advanced LinkedIn Workshop at ATEM2025. A few hours ago I was in Sydney, and saw a LInkedIn post from Fiona, saying she was speaking on LinkedIn at ATEM2025. I had no idea what ATEM was and only knew her as a Director at The Australian National University. It turns out ATEM is the Association for Tertiary Education Management and they are having their conference at ANU this week.. 

Fiona provided useful tips, such as writing as you talk and keep in mind you are promoting your team and organisation, not just yourself. Tips included ending posts with a call to action. This is straight from the entrepreneurial pitch playbook (you get trained to end with what your audience to do). I have been using social media professionally for longer than the term has existed, but still learned some things.