Higher Education Whisperer

University of Adelaide advertisement, Parramatta Road, Sydney, Photo by Tom Worthington, 9 August 2025 Adelaide University, formed from Univ...

Recently I received an email which I thought was asking me to write an article nominating to educators. A fee of just over $1,000 was offere...

The ACT Government provides a free online toolkit of materials for promoting Canberra. This includes for promoting international students t...

Swinburne University's " Let's Do This " TV advertisement for e-learning has been slightly modified from previous ...

Recently I received an e-mail with the intriguing title of " eBook: 3 Australian Universities share the secret to online learning succe...

Australian universities are currently using TV advertisements to attract on-line students. In 2016 Swinburne University's " We...

One of the more entertaining parts of higher education are the advertisements universities use to attract students. Each year brings a cro...

One exception to the usual fluffy kitten approach to university marketing is the Australian Catholic University (ACU), with their ...

Athabasca University's advertising and media buying Request for Proposals was released on-line, providing a rare insight into how univ...

Australian universities are currently conducting a TV advertising blitz, with some extravagant claims made. Charles Darwin University (CDU...

Apparently "viewbook" is the US term for: "a promotional booklet with pictures that is published by a college or university...

Universities are all selling the same products (research and education), so it is not surprising if their marketing is similar. Prestige i...

The University of Technology Sydney (UTS) is using its new Frank Gehry designed Dr Chau Chak Wing Building to promote the UTS Business Scho...