Tuesday, February 16, 2021

AI to Generate Marketing Content

Craig Thomler, Co-Founder of SimpleMarketing.AI gave me a quick online demonstration of the product today. He asked for a few keywords, entered them into the AI tool and it generated a blog post. The style was chatty, if a bit wordy, but very readable and not that different to marketing material I am sent every day. The same keywords produced something shorter, with hashtags and icons, as suits a tweet. The idea of the product is that small business people who are not marketing specialists, and can't afford to hire any, can quickly create material for people to read. I was skeptical, but the output is remarkably readable, using a Generative Pre-trained Transformer 3 (GPT-3).

Such a product could be useful for STEM entrepreneurs, who go though the start-up process, finding inventing the product easy but marketing it hard. It would be interesting to feed the text from Simple Marketing's tool into Vidnami, which turns text into videos.

However, this technology has the potential to cause difficulties for teachers and academics, if students and researchers use it to generate plausible assignments and papers. There have already been instances of AI generated papers being accepted for publication. It is acceptable to use a program to check your spelling and grammar, but how much can the algorithm do, before it is not your work?

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