There has been criticism of Charles Darwin University opening a London campus, but if they can turn a profit in a reasonable time (say 5 years), then good luck to them. An inner city "campus" is a relatively small investment. It is not quads with stone buildings, just a few rooms rented in an office building.
University College London previously shared the one three story building in Adelaide, with Carnegie Mellon University and Torrens University Australia. Three universities sharing one building is the makings of a TV sitcom. ;-)
CDU is focusing on masters by coursework degrees (which is where the money is), in just two areas: Business Administration & Cyber Security. Their MBA also offers an Educational Leadership stream. CDU is also emphasizing flexibility, as a dual sector institution this is something they know how to do. But it might be the name of the institution which will be its biggest selling point. CDU is named after a famous eminent British scientist, which should go down favorably with British students. Might be best for CDU not to point out the name really comes from a small, insignificant tropical city in northern Australia (Darwin).
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