Be Recognised as a Leaders in Education for only $1,000?

Recently I received an email which I thought was asking me to write an article nominating to educators. A fee of just over $1,000 was offered. But when I looked more closely, I would have to pay the fee and then I would appear as one of the leaders.  Along with a  profile or me, would be a photo. I would even get a certificate recognising my achievement (the achievement in this case being have paid a fee). Does anyone really fall for these sort of scams?