International Day of Action Against Contract Cheating

October 21 is the International Day of Action Against Contract Cheating, according to the International Center for Academic Integrity. University of Technology Sydney appears to be the only Australian university member. Wouldn't it be better to have a day promoting the value of original work, and acknowledging the work of others? I found only three published papers mentioning this day. Is it a real thing, or something invented by checking companies?

References:

Thacker, E., Clark, A., & Ridgley, A. (2020). Applying a Holistic Approach to Contract Cheating: A Canadian Response. Canadian Perspectives on Academic Integrity, 3(1), 70-82. https://journalhosting.ucalgary.ca/index.php/ai/article/view/69811

Williamson, M. E. J. B. (2019). Contract cheating and academic integrity in higher education: What can universities, governments and quality assurance agencies do to understand, prevent and respond to the challenge?. https://researchcommons.waikato.ac.nz/handle/10289/13472

Muller, L. S. (2019). A Keen Eye Avoids Plagiarism: A Cautionary Tale. Professional Case Management, 24(6), 323-326. https://journals.lww.com/professionalcasemanagementjournal/Citation/2019/11000/A_Keen_Eye_Avoids_Plagiarism__A_Cautionary_Tale.10.aspx